Turns out you can pretend to be whoever you want to be in the blogosphere. Just read ‘The Secret Diary of Steve Jobs’ and you’ll see what I mean. This blog has been running for the past 14 months and last month it attracted 700,000 visitors.
Everyone knew it wasn’t written by the real Steve Jobs.
Everyone wanted to know who the fake Steve Jobs was.
Well, the secret is now out. The New York Times outed him this week in an article entitled ‘Fake Steve’ Blogger Comes Clean’. 
Turns out the real Steve Jobs blogger is Daniel Lyons, senior editor at Forbes magazine who writes technology articles and is author of two fiction books. His third book, a satrical novel due to be published in October is called ‘Options: The Secret Life of Steve Jobs, a Parody’.
Daniel might have started the blog for fun, but along the way has managed to create a built in audience for his soon to be published novel.
Coincidence or not ?
Maybe I should create a ‘secret diary’ blog ? What about ‘The Secret Diary of Bill Bryson’ or ‘The Secret Diary of Frances Mayes’?
Whose secret diary would you write ???
Tuesday, August 07, 2007
Will the fake Steve Jobs please stand up...
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